This is a story about people and community. And like many good stories, this one starts over a beer or two.
Located 90 minutes north-east of Toronto,Fenelon Falls Brewing Companyruns parallel to Lock 34 on the Trent Sever Waterway—the gateway between Cameron Lake to the west and Sturgeon Lake to the east.
Often referred to as the Jewel of the Kawarthas, Fenelon Falls is a popular and bustling destination for boaters, cottagers, shoppers, foodies, and day trippers alike.
Originally a livery stable built as part of the McArthur House Hotel in the 1880s, the landmark building would become a blacksmith shop in the 1950s and 60s, before being reimagined decades later as a regional destination brewery that offers a spacious and scenic space wrapped around 50-feet of windows overlooking Lock 34 and Cameron Lake.
The vision for the brewery was years in the making with two things remaining consistent throughout the process: a love for the surrounding environment and a desire to give back to the local community.
“Fenelon Falls Brewing Co.是Kawarthas最风景如画的地区之一的所在地，“Head Brewer Russell Gibson解释说。“坐在楼上，望着锁34窗口，在船上，水，人民，我们从一开始就必须创造一个人们爱和享受的商业和经验，而且尊重环境和享受它呼叫的社区。“
Balancing priorities
在Fenelon Falls Brewing Co.的设计和建设过程中，2019年，啤酒厂带来了Econseto utilize its BrüClean system to treat wastewater onsite and reduce the burden on the community.
“Onsite wastewater treatment helps us to manage our processes responsibly in an environmentally friendly way, allowing us to continuously grow our brewery without negatively impacting our local environment,” said Gibson.
It was a chance meeting in the fall of 2019 with then Fenelon Falls Brewing Co., General Manager Mathew Renda and Kawartha Conservation Marketing and Communications Specialist John Chambers that led to a partnership to take the brewery’s support for the environment one step further.
Established in 1979, Kawartha Conservation is a partnership of watershed municipalities that balance environmental capacity and human need.
The Kawartha Conservation watershed is 2,563 square kilometers in size and has a unique landscape that holds wetlands, and long meandering rivers that flow to and from lakes along the Trent Severn Waterway. Agriculture thrives on rich soils and clean water, picturesque rural communities dot the landscape, and conservation and natural areas protect significant natural heritage.
By managing natural resource features that are essential for sustaining water quality and quantity through watershed planning, stewardship, environmental monitoring, and research, as well as management of conservation and natural areas, Kawartha Conservation works to protect and conserve the watershed environment.
During numerous discussions during the fall and early winter of 2019 betweenKawartha Conservation和法登瀑布酿造有限公司，两组之间的共同信仰和协同效应显而易见。
“在设计和施工阶段，我们实施了许多最先进的环境措施，进入Fenelon Falls Brewing Co.的设计，”吉布森指出。“设计平行的原则我们的路径支持社区，包括保护本地工艺啤酒厂如此特别的环境和社区。”
这些讨论的结果是Kawartha Summer Ale，啤酒与Kawartha Senveration支持Kawartha流域环境的合作拍摄。
品尝成功
Celebrated as the ‘official’ unofficial beer of summer in the Kawarthas, the partnership launched in April of 2020 and ran until Thanksgiving weekend to coincide with the Trent Severn Waterway season.
最初旨在作为一次性有限的发布，继续支持Kawartha流域内的环境项目，啤酒发射是一个压倒性的成功。它在被感恩节的预期包装之前售罄两次。
“Renewing the partnership for 2021 was an easy choice,” said Kawartha Conservation CAO Mark Majchrowski. “The public response to the Kawartha Summer Ale was tremendous and the cans, proudly displaying our logo and the intent of the collaboration on the labels, put our work and focus front and centre for a huge new audience.
“What we realized and what became quickly apparent is that supporting business and the environment are not mutually exclusive,” said Majchrowski. “In many respects we both want the same things.”
“通过对大型金融投资和意识支持环境是川塔拉保护的自然胜利，同时开展新的品牌啤酒，通过非传统手段支持营销，支持费顿瀑布公司，”他补充说。
5月2021年5月，法登瀑布酿造有限公司重新释放了川达夏季啤酒，从前夏天酿造了两倍的卷，再次在记录时间出售。
The partnership has resulted in a big win for the environment said Kristie Virgoe, director of stewardship and conservation lands at Kawartha Conservation.
“这种合作伙伴关系使我们能够在流域种植超过1,300棵树，近7％的年度树种植目标，”维罗州说。“这是能够加入我们的城市树冠，支持农村种植，并在地区增加林业覆盖的重要帮助。我们还能够专注于种植许多在危险树中的物种，包括胡桃树。“
Kawartha Lakes Mayor和Kawartha董事董事会的主席，积极的影响并没有丢失，董事会和董事会安迪·莱瑟姆。
“这种合作伙伴关系背后的想法一直是支持人民，支持我们的企业，支持我们的社区，”莱瑟姆解释道。“我们可以通过支持环境来实现这一点。我们是Kawartha Lakes的城市，我们拥有超过250棵湖泊和河流，对我们的经济基础带来了巨大的贡献。我们知道保护这些资产的重要性是多么重要，而不仅适用于居民和孵化人，而且是依赖季节性和旅游交通的业务。“
Letham said pro-active partnerships that support both the business and environmental needs of the broader watershed community are what drive success for everyone.
“This partnership has helped to strengthen our communities and helped to support our environment,” said Letham. “This is a really important story that demonstrates we aren’t operating in silos, though it might seem like it sometimes. The work we’re all doing and trying to do is connected. When people visit our communities, our businesses are successful. When we protect and support our lakes and rivers and conservation areas, we make them destinations for people.
“支持环境的业务，以及支持业务的环境和保护组织对每个人来说都是良好的感觉，”莱瑟姆补充道。
Majchrowski echoes those sentiments.
“我们的湖泊和河流对Kawartha Lakes的环境，社会和经济成功非常重要，”他说。“与Fenelon Falls Brewing Co Co有关这一令人兴奋的伙伴关系已经对我们的环境和社区的长期健康有巨大的益处，我们很高兴能够继续与他们合作以进一步伴随我们的伟大工作’ve already accomplished together.”
For the brewery, seeing the success of its business and the positive impact it has already had on the community is both rewarding and motivating.
“当我们与Fenelon Falls Brewing Company开始这个合作伙伴关系时，我们诚实地觉得这将是一年，我们将在最后评估，”吉布森说。“我不知道我们中的任何人想象它会如何成功。”
”commun Kawartha夏季啤酒共鸣ity and visitors and seeing first-hand the positive impact it is having our environment and conservation efforts locally through tree planting makes this a win-win for everyone,” added Majchrowski.
Plans are already underway to further expand and grow the partnership in 2022.
吉布森说：“我很兴奋，我们可以与川塔拉保护能力实现的潜力。”“We’re looking at a lot of different ideas and opportunities for this year, but what I do know is that working together we can definitely do a lot of good for our environment, for our communities and for our business community, and I think that’s really exciting for everyone.”
John Chambers is the marketing and communications specialist at Kawartha Conservation
